How much do Google Ads cost?
See what your Google Ads budget can actually bring in, before you spend a rupee. Tell us your business, budget and city, and get an honest estimate of clicks, cost per click and cost per lead in India. Free, based on 2026 data, and no sign-up to see your numbers.
Includes 18% GST kept by Google. Your numbers depend on your business, city and goal.
Working out your estimate
Your estimate
This is an estimate, not a guarantee. Your real results depend on a few things you control.
What affects your results?
- Your ad photos and videos
- Your offer
- Who you target
- How fast you reply on WhatsApp or phone
- Competition in your area
- Tracking set up correctly
Ad costs in your market are different
This calculator uses data for customers in India. Costs in other countries can be several times higher, so we'd rather not guess. Share your details and we'll send you a custom estimate for your market within 24 hours.
We already have your details. For a custom estimate for your market, message us on WhatsApp and we'll reply within 24 hours.
Your full plan
Your money back
How much of each sale goes to ads
It keeps growing after month 1
Estimated, from the same month's ad spend with no extra budget.
Our advice for your business
Tips to get more from your budget
Want these numbers for your business, with a plan to beat them?
Honest numbers, not a sales pitch.
Google Ads costs swing a lot by industry and city, so we show a low, likely and high range instead of one big promise. Every figure comes from 2026 Google Ads benchmarks for India, checked across several sources and against the campaigns we run.
Your business type
Clicks for legal, finance or hospital searches cost several times more than clicks for a salon or a plumber. We start from what businesses like yours typically pay per click and per lead on Google.
Your goal
Phone calls straight from the ad usually cost a little less than form leads. Your estimate changes with what you want people to do after they click.
Your city
The same search costs more in Mumbai, Delhi or Bengaluru than in a smaller city, because more businesses bid on it. Tell us your city and we adjust both clicks and leads.
GST taken out first
In India, Google keeps 18% GST from what you pay. We take it out before calculating, so your estimate uses only the money that actually reaches your ads.
Google Ads costs, answered.
How much do Google Ads cost in India?
There is no fixed price. You set a daily or monthly budget, and you pay each time someone clicks your ad. In 2026, a click in India typically costs ₹10 to ₹100 depending on the industry and city, and a lead from a search ad usually costs ₹150 to ₹3,000. Use the calculator above for an estimate for your business.
What is the cost per click on Google Ads in India?
Most industries in India pay ₹10 to ₹100 per click. Local services such as plumbers or salons sit at the low end, while legal, finance, real estate and hospitals pay more because more businesses compete for the same searches.
What is the minimum budget for Google Ads per month?
Google lets you start with any amount, but for useful results most local businesses in India need ₹15,000 to ₹30,000 a month, and competitive industries ₹50,000 or more. Below that, your ad may stop showing by midday because the budget runs out.
Is GST charged on Google Ads in India?
Yes. Google charges 18% GST to advertisers in India and keeps it out of the money you add. Businesses registered for GST can usually claim it back as input credit. Our calculator takes GST out of your budget first, so the estimate uses only the money that actually reaches your ads.
Are Google Ads worth it for a small business?
Usually yes, when people search for what you offer, for example a dentist, a plumber or a car rental. Your ad appears at the moment they are ready to buy. The key is a focused landing page, fast follow-up and tracking, so you only keep paying for what brings customers.
Should I use Google Ads or Facebook ads?
Google Ads reach people who are already searching for what you sell, which suits services like clinics, plumbers and car rentals. Facebook and Instagram reach people who are not searching yet, which suits classes, products and anything visual. Many businesses do best with both. Try our Facebook & Instagram ads cost calculator too.
Want a plan that beats these numbers?
Tell us about your business and we'll show you which keywords, what budget and what results to expect. No pitch, no pressure.