- Home
- Case studies
- AMGOC, Kolhapur
Case study · Real estate
Real estate lead generation case study:
AMGOC, Kolhapur.
254 leads in 25 days at ₹300 per lead for two residential projects, with a WhatsApp bot that replied to every lead.
Results at a glance
254Leads in 25 daysMeta lead forms and website enquiries, June 2026 · Meta Ads Manager, Google Ads
₹300Cost per leadTotal ad spend divided by leads, same 25 days
₹76,200Ad spendMeta and Google Ads combined, same 25 days
15%Lead-to-site-visit rateShare of leads who visited a project site · client sales records
Results depend on budget, market and offer. Past results don’t guarantee future outcomes.
The short version.
AMGOC is a real estate developer in Kolhapur that needed qualified leads quickly for two residential projects, 24 Keywest and Highstreet CBD. In June 2026, Krinfy Growth Hub built a website for each project, ran Meta and Google Ads for 25 days and set up a WhatsApp bot that replied to every lead. The campaigns brought 254 leads at ₹300 per lead, and 15% of those leads visited a site.
The challenge.
Two projects were launching at the same time, and the sales team needed enquiries from people serious enough to visit the site.
Real estate leads go cold fast. A buyer who fills in a form at night and hears nothing until the next afternoon has often moved on to another project.
What we did.
- Built one website per projectEach with a single enquiry path, fast mobile loading and the details a buyer asks for first.
- Ran Meta and Google AdsCampaigns for both projects, each sending people to its own website or to a Meta lead form.
- Set up a WhatsApp bot on MSG91It replied to each new lead within seconds, including outside office hours, and kept following up.
- Tracked leads to site visitsThe sales team could see which campaigns brought people to the site, not only which brought forms.
The WhatsApp flow
The first reply,
in seconds.
A new lead got the project’s welcome message on WhatsApp, with a photo of the amenity terrace and the sales team’s number. When they replied, the bot answered straight away and asked whether they were looking at homes or commercial space, so the sales team knew who to call first.
An illustration of the live 24 Keywest flow on MSG91, using the text of the real messages. The lead’s name is changed.
The project websites
What we built.
“The results gave us numbers we didn’t think were possible in real estate. Krinfy’s system made sure that no lead went unanswered, even at odd hours.”
More case studies.
Launching a project?
Let’s fill the site visits.
Share your goal and a few details about your business. We reply on WhatsApp or email, usually within a few working hours, then send a written plan with scope, timeline and cost. No pitch, no pressure.