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Case study · Online education
Online course lead generation case study:
Akhanda Jyotishya.
A Meta lead campaign for a free class, followed by WhatsApp and email nurturing towards the paid course.
Results at a glance
Results depend on budget, market and offer. Past results don’t guarantee future outcomes.
The short version.
Akhanda Jyotishya is an online astrology academy that needed enrolments for a new batch. Krinfy Growth Hub ran a Meta lead campaign for a free class, then followed up on WhatsApp and email to move attendees towards the paid course. From 1 September to 3 October 2026 the campaign brought 1,267 leads at an average of ₹10.50 per lead, and 490 people attended the class.
The challenge.
A paid astrology course is a considered purchase. Asking people who have never heard of the academy to pay up front makes every enrolment expensive.
The academy needed a smaller first step that would bring in interested people, and a way to stay in touch with all of them until they were ready to enrol.
What we did.
- Built the offer around a free classA free class asks for less than a paid course, so more of the right people say yes.
- Ran a Meta lead campaignInstant forms on Facebook and Instagram collected sign-ups without sending people to another page.
- Sent reminders before the classAutomated messages so that people who signed up remembered to attend.
- Followed up after the classCourse details and enrolment steps on WhatsApp and email, for attendees and for those who missed it.
- Tracked each stageLeads, attendees and enrolments, so the academy could see where people dropped off.
Straight from the dashboard
The report behind the numbers.
From Meta Ads ManagerServices used.
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